Monday, October 31, 2011

The Brewer's Apprentice: An Insider's Guide to the Art and Craft of Beer Brewing, Taught by the Masters

The Brewer's Apprentice: An Insider's Guide to the Art and Craft of Beer Brewing, Taught by the Masters

The Brewer's Apprentice: An Insider's Guide to the Art and Craft of Beer Brewing, Taught by the Masters



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The Brewer's Apprentice: An Insider's Guide to the Art and Craft of Beer Brewing, Taught by the Masters

The Brewer's Apprentice: An Insider's Guide to the Art and Craft of Beer Brewing, Taught by the Masters

Drink up and pay homage to your favorite hobby—craft brewing beer, ciders, and meads—alongside the legends, innovators, and rising stars of the beer world!

In The Brewer’s Apprentice, you get incomparable behind-the-scenes access to the craft brewing world, along with tutorials on everything from mastering the perfect pour to designing a world-class IPA. This illustrated handbook escorts you through the steps of the brewing process and offers a unique curriculum that supports and enhances your knowledge of brewing basics.

Inside:

- 18 world-class brewers, including Vinnie Cilurzo (Russian River), Sam Calagione (Dogfish Head) and Ken Grossman (Sierra Nevada), share their expertise in vivid, engaging interviews

- How to source the best hops, barley, wheat, and more; farm-to-table and seasonal brewing

- Setting up your homebrewing workshop to master brewing chemistry 101

- Tinkering with nontraditional ingredients and extreme brews

- Techniques for brewing mead, sour ales, and cider

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The Brewer's Apprentice: An Insider's Guide to the Art and Craft of Beer Brewing, Taught by the Masters

The Brewer's Apprentice: An Insider's Guide to the Art and Craft of Beer Brewing, Taught by the Masters

The Brewer's Apprentice: An Insider's Guide to the Art and Craft of Beer Brewing, Taught by the Masters


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Sunday, October 30, 2011

Brewing Up a Business: Adventures in Beer from the Founder of Dogfish Head Craft Brewery, Revised and Updated

Brewing Up a Business: Adventures in Beer from the Founder of Dogfish Head Craft Brewery, Revised and Updated

Brewing Up a Business: Adventures in Beer from the Founder of Dogfish Head Craft Brewery, Revised and Updated



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Brewing Up a Business: Adventures in Beer from the Founder of Dogfish Head Craft Brewery, Revised and Updated

Brewing Up a Business: Adventures in Beer from the Founder of Dogfish Head Craft Brewery, Revised and Updated

Updated business wisdom from the founder of Dogfish Head, the nation's fastest growing independent craft brewery

Starting with nothing more than a home brewing kit, Sam Calagione turned his entrepreneurial dream into a foamy reality in the form of Dogfish Head Craft Brewery, one of America's best and fastest growing craft breweries.

In this newly updated Second Edition, Calagione offers a deeper real-world look at entrepreneurship and what it takes to operate and grow a successful business. In several new chapters, he discusses Dogfish's most innovative marketing ideas, including how social media has become an integral part of the business model and how other small businesses can use it to catch up with bigger competitors. Calagione also presents a compelling argument for choosing to keep his business small and artisanal, despite growing demand for his products.

  • Updated to offer a more complete look at what it takes to keep a small business booming
  • An inspiring story of renegade entrepreneurialism and the rewards of dreaming big, working hard, and thinking unconventionally
  • Shows how to use social media to reach new customers and grow a business

For any entrepreneur with a dream, Brewing Up a Business, Second Edition presents an enlightening, in-depth look at what it takes to succeed on their own terms.

Q&A with Author Sam Calagione

Author Sam Calagione
When did you start Dogfish Head Brewery, and what was your inspiration?
We opened Dogfish Head in 1995. At that time, we were the smallest commercial brewery in the country. We wanted to make beers that weren’t referencing commercially dominant styles and beers that incorporate exotic ingredients from around the globe. Or as we call it: Off-centered ales for off-centered people.

What effect has being the host of Brew Masters on Discovery Channel had on the brewery and/or the Dogfish Head brand?
We’ve been very fortunate that demand for our off-centered ales has been beyond our ability to make them for the last eight years. So the show hasn’t helped us sell more beer but it has helped spread the word about Dogfish and about the craft brewing renaissance happening around the globe right now. We’ve had a blast doing the Brew Masters show, and I am most proud of the moments in it that celebrate how talented and passionate all of my co-workers are as they do their jobs. Also, the show does a great job of demystifying the brewing process and makes it approachable for people just getting into all of the amazing and diverse beers that are being made by small indie breweries now.

What can readers expect to get out of this new updated and revised edition of Brewing Up a Business?
There’s still great stuff on what we learned at Dogfish as we started our business, but there is now more content devoted to ideas we’ve incorporated to grow our business. With chapters on utilizing social media (my wife Mariah is the queen of this at Dogfish) and differentiating your product or service in a crowded marketplace.

What’s in store for the future of Dogfish Head?
Lots of new and exotic beers, for sure. There will also be a Brew Masters episode centered around a brewpub we are working on that will be on a rooftop in New York City called Eataly. The restaurant will be run by Mario Batali and Joe Bastianich and Dogfish. Birra Del Borgo (Rome) and La Baladin (Turin) are the contributing breweries to the project. We’ve expanded our brewery and our website. We plan to build a bigger distillery and open another pub in 2012. Mostly, we just want to keep putting the where in Delaware and the mental in experimental.
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Brewing Up a Business: Adventures in Beer from the Founder of Dogfish Head Craft Brewery, Revised and Updated

Brewing Up a Business: Adventures in Beer from the Founder of Dogfish Head Craft Brewery, Revised and Updated

Brewing Up a Business: Adventures in Beer from the Founder of Dogfish Head Craft Brewery, Revised and Updated


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The Ultimate Beer Lovers Cookbook: More Than 400 Recipes That All Use Beer

The Ultimate Beer Lovers Cookbook: More Than 400 Recipes That All Use Beer

The Ultimate Beer Lovers Cookbook: More Than 400 Recipes That All Use Beer



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The Ultimate Beer Lovers Cookbook: More Than 400 Recipes That All Use Beer

The Ultimate Beer Lovers Cookbook: More Than 400 Recipes That All Use Beer

Now beer fans everywhere can have their favorite brew and eat it too! Dating back thousands of years to ancient Babylonia, beer is the most famous and beloved thirst quencher the world has ever known. The Bible praises it, Egyptians were buried with it, our Founding Fathers depended on it, medical journals prescribe it, and Noah and the Mayflower set sail with it. Whether kegged, bottled, canned, free-flowing, or whipped into Golden Cheesecake, beer is all about friendship, laughter, and celebrating life to its fullest.

More than ten years in the making, The Ultimate Beer Lover's Cookbook is an unprecedented collection of more than 400 food and drink recipes containing beer as a main ingredient. From scrambled eggs made with beer at breakfast and a cheese steak sandwich with onion rings or a beer burger and Chocolate Beershake for lunch, to a surf 'n' turf beer-infused combo of lobster and steak for dinner (and a midnight snack of chocolate-dipped strawberries), beer lovers can feast on brewskis at any time of the day. Every genre of food is included: appetizers, breads, soups and chili, salads, fruits and vegetables, sandwiches, sauces, marinades, beef, poultry, pork, wild game, stews, fish and seafood, pasta, and desserts.

The Ultimate Beer Lover's Cookbook also serves as a party drinks handbook, with a comprehensive collection of recipes for mixed drinks, chuggers, shots, chasers, party punches, milkshakes, and flaming drinks -- all made with beer. From the Buzzy Navel, Beer Bullet, Red-Headed Mary, and Beertini to the Woodpecker, Atomic Diva, Garden of Eden Punch, and Flaming Sake Bomb, this anthology of beer's greatest pairings is sure to leave beer lovers spinning for joy.

With an introduction chronicling beer's history, as well as hilarious beer quotes by the world's most illustrious beer fans peppered amidst the recipes, The Ultimate Beer Lover's Cookbook is a rousing tribute to a tasty icon more than 7,000 years in the making.

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The Ultimate Beer Lovers Cookbook: More Than 400 Recipes That All Use Beer

The Ultimate Beer Lovers Cookbook: More Than 400 Recipes That All Use Beer

The Ultimate Beer Lovers Cookbook: More Than 400 Recipes That All Use Beer


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Saturday, October 29, 2011

How to Brew: Everything You Need To Know To Brew Beer Right The First Time

How to Brew: Everything You Need To Know To Brew Beer Right The First Time

How to Brew: Everything You Need To Know To Brew Beer Right The First Time



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How to Brew: Everything You Need To Know To Brew Beer Right The First Time

How to Brew: Everything You Need To Know To Brew Beer Right The First Time

Everything needed to brew beer right the first time. Presented in a light-hearted style without frivolous interruptions, this authoritative text introduces brewing in a easy step-by-step review. ...Read more


How to Brew: Everything You Need To Know To Brew Beer Right The First Time

  • ISBN13: 9780937381885
  • Condition: New
  • Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!
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How to Brew: Everything You Need To Know To Brew Beer Right The First Time

How to Brew: Everything You Need To Know To Brew Beer Right The First Time

How to Brew: Everything You Need To Know To Brew Beer Right The First Time


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